Major Chinese fashion brand Jossy Jo improves efficiency and eliminates counterfeits with RFID tags from UPM Raflatac
Jossy Jo, a Beijing-based high-grade fashion brand, is one of the first apparel companies in China to have implemented a large-scale, itemlevel RFID solution. The complete RFID solution from Jawasoft China and UPM Raflatac provides Jossy Jo with valuably accurate real-time data concerning its logistics operations and streamlines cooperation between Jossy Jo and its franchisees. The solution is also an efficient brand protection tool, helping prevent counterfeit products from reaching stores. Jossy Jo currently utilises more than two million ShortDipole RFID tags a year from UPM Raflatac to track and trace their garments.
The RFID implementation covers Jossy Jo’s operations comprehensively, starting from production planning where production tasks are generated and assigned to specific plants. RFID labels are accordingly sent to each production plant and attached to every garment during the production phase. For quality control this means a significant boost, as any faulty garments can be effortlessly traced back to the point of production where the root cause of problems can be examined and resolved.
In terms of logistic efficiency, Jossy Jo reports an impressive 40 per cent improvement since the RFID implementation. Easy traceability also streamlines cooperation between Jossy Jo and its distributors and agents as the accurate and readily available real-time information leaves little room for interpretation.
Another feature typical of the apparel business, seasonal sales, are also easier to manage thanks to RFID. The modified sales price information is included in the tags, and data concerning actual sales is always available in real time without any additional manual work. In the fight against counterfeit products, Jossy Jo has made significant gains with the RFID implementation. Thus far, the company reports that it has been able to eliminate product forgery which has previously accounted for three percent of annual sales. „Counterfeit products are a major issue in the apparel business and product forgery causes many brands to suffer considerable losses. An item-level RFID solution is a powerful means of dealing with this issue“, says Edward Lu, Sales and Marketing Director, Asia, RFID, UPM Raflatac.
Die Rodata Group AG und die Nordic ID haben ihre bisherige Zusammenarbeit nun auch vertraglich besiegelt. Rodata, führender und herstellerunabhängiger Systemintegrator für RFID und Barcode-Lösungen in der DACH-Region erweitert damit sein Produktportfolio in der Tiefe und Breite. Nordic ID, skandinavischer Hersteller von RFID Mobile Computern, Barcode Handgeräten und fixen RFID Lesern gewinnt im Gegenzug offiziell einen neuen internationalen Vertriebspartner für Deutschland, Österreich und die Schweiz. 
