UPM RFID and partners to exhibit the latest NFC and RFID solutions at National Retail Federation 
UPM RFID and partners are introducing the latest NFC and RFID solutions for retail industry at the National Retail Federation’s (NRF) 101st Annual Convention and Expo in New York City, NY, USA. Retail’s Big Show 2012 will take place at the Jacob K. Javits Convention Center on January 15–17, 2012. The NRF annually draws more than 20,000 retail professionals from over 80 countries to learn about the latest technology innovations.
UPM RFID and partners, Blue Bite, Mid-South Marking Systems, Overheer Systems and Pittsfield ID will be showcasing the most recent RFID solutions based on real-world NFC and RFID applications.
The RFID solutions at the event utilize the latest UPM RFID tag and inlay technology for digital marketing, customer engagement and experience, merchandising, item-level tagging and inventory management and much more.
UPM RFID and partners will be exhibiting at booth #2153. Visitors to the booth will have the opportunity to interact with the following demos:
- An NFC-enabled out-of-home advertising / retail display from Blue Bite, using embedded UPM BullsEye™ NFC inlays in posters to enable various rich media interactions for products when tapped.
- An EPC tagging solution from Mid-South Marking Systems utilizing a chip-based serialization approach to be deployed out of the box at any worldwide location. There is no need for costly integration, connectivity or third party management. The system features the UPM Belt™ UHF inlay and the Zebra RZ400 RFID Printer / Encoder.
- An item-level demonstration solution from Overheer Systems, using UPM RFID UHF inlays to provide retailers with improved visibility, security and location in the inventory.
- A retail marketing system, InMotion™ from Pittsfield ID, presenting their proprietary motion detecting RFID technology to enhance the customer experience and collect merchandising data in retail.
Also at the NRF event, UPM RFID will be presenting SMARTRAC, a leading global supplier of RFID transponders covering a comprehensive range of applications in all current frequency standards. UPM reached an agreement with SMARTRAC N.V. on 22 December 2011, whereby UPM will sell its RFID business to SMARTRAC. The deal is expected to be closed by the end of the first quarter of 2012.
